Remedies rooted in the rigor of science and care of family
We believe families deserve something better than conventional ingredient sourcing and testing standards. So we met them, then raised the bar.
When we say we’re Generation Tested, Family Approved™ that’s exactly what we mean. We use ingredients that have been tested, used, and loved by families around the world for generations.
Our ingredients will always be:
Our ingredients will never include:
What we source
We source ingredients inspired by ancient remedies across the world that solve a problem and serve a need. Nothing more, nothing less, and we never compromise on clean.
How we source
We modernize nature’s trusted treasures to fit the modern family's needs, without any nonsense. We partner with independent labs for raw-ingredient testing to ensure the highest quality building blocks for our remedies.
From seed’s first sprout to final packaging, we test (then retest) for results you can depend on
How we test
We test in small batches with a robust methodology, and we'll always be cruelty-free.
By partnering with independent labs and clinical experts, we test the depth of our products from start to finish to ensure our formulas remain safe and free from harm. (aka: we won't rely on a one-and-done certification like other brands)
Tested and free from:
Tested pre-and post production for the things your skin shouldn't absorb.
Withstand repeated, daily use without the building or spreading of potentially harmful microorganisms.
Long lists of harmful molecules hide and sneak into other "organic" brands. As for us? We test for over 200.
Tested to meet standards of:
Panels of parents give us feedback long before we go to market. After, too.
Each product is extensively tested by boards of registered experts. This includes HRIPT (hypoallergenic) testing to ensure we're safe on sensitive skin.
Our products and packaging adhere to all FDA and EU Regulations. Plus, we're Whole Foods Certified.
Arsenic, Lead, Cadmium, Mercury, Chromium, Antimony, Barium, Selenium
Aerobic Colony Count USP, E.Coli USP, Pseudomonas Aeruginosa USP, Salmonella USP, Staphylococcus Aureus USP, and Yeasts & Mold USP